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On the forums of a Japanese culture site aimed at foreigners there were plenty of threads with titles such as “Are Japanese guys not interested in white girls? ” These girls were all wanting to discuss how to make themselves appealing to Japanese men, and thankfully they were treated to a handful of great tips for how to do just that from one especially worldly-wise love expert. Clear, white skin is the essence of beauty in Japan; if you’ve ever been to a beauty counter in Japan you’ll have seen the amount of potions and lotions promising whiter, brighter skin. According to one girl’s analysis, white skin is associated with purity, innocence and youth. Here’s just a few adjectives that Madame Riri takes careful note of: “gracious, respectful, modest, slightly demure, innocent, friendly, approachable, sensitive.” Apparently the most important attribute, however, is shyness.