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Soon after 2011, as the baby boomer generation grows old, one in four Americans will be over 65 years old. Dr Robert Butler, the founder of the International Longevity Centre in New York, told the Los Angeles Times: "There has been this notion that as people get older they no longer have love affairs and sex. I do think Viagra is a real lift for men and women, assuming the desire is there and there's a decent relationship."Rising divorce rates have also contributed to the trend.